Mediterranean Diet

While there is a buffet of diets at our fingertips (Atkins, Slimfast, Weight Watchers, gluten-free, high-protien, etc.), we want to know what you think of a mediterranean diet.  

Would you categorize it with others diets or would you consider it as more of a lifestyle?  

http://bostonglobe.com/lifestyle/health-wellness/2013/02/25/mediterranean-diet-shown-reduce-heart-disease-landmark-study-finds/MdEszKsnITtkAMyBxD3sUJ/story.html